Have you heard of The Lipstick Effect?
Also sometimes referred to as The Lipstick Index, The Lipstick Effect is a term coined in the late 90s, by an economics expert who noted that even in times of recession or economic downturn, lipstick sales tend to never falter. The idea behind the theory is that while consumers may cut back on purchases from other beauty categories, many will continue to indulge in the affordable luxury that lipstick provides.
Flashing forward to 2022, The Lipstick Effect has become a topic of conversation once more. According to some recent global market statistics, sales in the lip products category surged by 48% last year, even in the midst of recession fears and inflation rates reaching record breaking highs. And while these trends certainly indicate that The Lipstick Effect is real, it might be worth considering that it’s not entirely a bad thing. Here’s what we mean:
In Defense of Lipstick: A Few Reasons Why Small Luxuries Matter During Hard Times
- Reason #1: Self Care – In times of uncertainty, it’s more important than ever to practice self care as a way to mitigate chronic stress, anxiety, and depression. For some people, this could mean committing to habits like meditation, working out, or setting aside time to simply reconnect with yourself. However, it could also be as simple as putting on your signature shade of lipstick each day, and feeling grounded in a consistent daily beauty routine.
Reason #2: Confidence – It’s no secret that lipstick can take any look to the next level, and provide an added boost of main character energy. So whether you’re making moves to score a promotion at work, make new friends, or stand out as a leader in your community, lipstick is a quick and easy way to feel amazing, while powering through any challenge. As an added bonus, lipstick also tends to attract compliments, which almost always translate to an instant mood lift.
- Reason #3: Inspiration – In addition to all of the above, another benefit of lipstick is its ability to bring some much needed color to our everyday experiences. Recent trends show that more makeup lovers are embracing bold pigment, shimmer, and unconventional shades for their lipstick. In our opinion, this is a positive thing because it makes creating looks more fun, and can do a lot to brighten your entire day.
At Lipstick Famous, our mission is to empower our customers with products that are accessible, inclusive, and always luxurious. We love helping you look and feel beautiful, and are always proud to be part of your self care journey. Thank you for being you and for being a part of our community!